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An information capsule, often called a cookie, is a small text file that is downloaded and stored on the users computer when the user opens a web page. Cookies are for instance used to store login details, remembering what is in the shopping cart or register how often the user moves around on the web site.
Cookies can be useful both for the owner and user of a web site. The owner can adapt the service based on information stored and the user can get more user friendly and customised content.
Most modern browser accept cookies automatically as a default, but you can choose to change these settings in your browser to disable cookies.
The following cookies are used by Trainor.se:
Google Analytics / Google Adwords
As an important part of creating a user friendly web site, we look at user patterns of visitors. To analyze this information we use the analysis tool Google Analytics.
An IP address is defined as personal data because it can be tracked back to a specific computer and thereby an individual. Trainor uses a tracking code from Google Analytics that anonymizes the IP address before the information is stored and processed by Google. Because of that the stored IP address can not be used to identify a single individual. Google Adwords uses a tracking code to read the effects of a Google search. This tracking code does not know who the user is, but can read if the user buys a product after doing a search.
To improve the interaction between Facebook and trainor.no we have installed a Facebook "pixel" - a script measuring traffic across Facebook and our web sites. We use the data collected by the pixel to deliver tailored content to visiting users and to marketing on Facebook. If you want to know more about Facebook and privacy you can visit this link.
Another important tool in the work for improving the user experience is knowing what is being clicked on each page. To track this we use Hotjar. This registers how many users click where on different pages and gives us a "heatmap" where we can see what features are used or unused.
The users chosen language is stored in a cookie. When returning to the web site the everything will be shown in the same language as the user chose on the last visit.
Search / course catalogue
To create a seamless user experience we store the last search in the course catalogue. If the user for instance has chosen to only show FSE courses the system will remember this until another choice is made.